Raven Tools was created to provide users with a collection of SEO, social media and advertising tools. The SEO side of the application allows users to integrate data from trusted sources. The content can be reviewed through the user’s Raven Tools account. A link manager is included so the user can ensure that all links are functioning. A built in role manager gives the account owner the ability to assign specific duties and permissions to individuals, such as account managers, link builders and copywriters. Raven Tools offers a variety of social media resources that gives the user the ability to review reports to see whether their marketing efforts are having an impact. Users can also comment on, post and view analytics for their Twitter or Facebook accounts. Raven Tools also monitors different types of content, such as videos. A forum search tool gives the user a way to find possible marketing opportunities with brand advocates. Advertising tools help users efficiently manage their marketing. The application integrates with Google AdWords and Google Analytics. A Google AdWords dashboard included with Raven Tools allows users to easily gather information and manage their campaigns.
Raven Tools was founded in 2007. The team behind the application is based in Nashville, Tennessee and includes Product Manager Jon Henshaw, President Patrick Keeble and Lead engineer Scott Holdren. The application offers a wide range of tools however some users have discovered that the need for professional services is still required along with Raven Tools. The application helps monitor progress, but it will not perform link building or build effective SEO content for the user. Today, Raven Tools is a great monitoring tool.
Raven Tools covers three vital areas that can help users market their websites, services and products better. The application simplifies SEO and allows users to monitor and interact with their social media marketing campaigns. Advertising tools are also included that integrate with one of the most popular online advertising resources: Google AdWords.
Raven Tools uses a lime green and dark grey color scheme against a white background. This gives the application a unique personality without encroaching on its professional style. The same color scheme is used throughout the user interface. Each item is well organized and contains no clutter. Data is displayed as charts or in tidy columns.
A new user can create a Raven Tools account by clicking the green and white “Sign Up” button in the upper, right hand corner of the homepage. The following page includes the 30 day free trial sign up form. The form asks for a full name, email address and password. A small check box at the bottom of the form invites the user to begin receiving the Raven newsletter.
Raven Tools offers its users two membership plans. The Pro plan costs just under $100 per month and includes up to two users, unlimited websites, 1,000 keyword rankings, 50,000 managed links and monitoring tools for Twitter, YouTube and Facebook. The Agency plan costs just under $250 per month and includes access for up to eight users, 2,500 keyword rankings and 150,000 managed links.
Raven Tools is ideal for users who need to find an effective way to monitor their online marketing efforts. The application covers SEO and social media as well as general online advertising. Users who also have Google AdWords accounts can really appreciate the integration features.